As a founding member of Cobone, the fastest growing start-up in the Middle East and North Africa, he was responsible for building the sales strategy of the business.
With a scope to grow business more than 30% month on month, he developed and led a strong team of over 30 professionals to drive Cobone into meeting its aggressive top line revenues and bottom line profit targets, generating revenues in millions of dollars per month. He led the expansion of the Cobone sales brand into Saudi Arabia, Egypt, Lebanon and Jordan where he launched operational offices and local talent pools to create a competitive and sustainable business model.
As a strong believer in partnership management and development, he personally oversaw key strategic business partners to ensure that in any venture that he worked reached the highest levels. Prior to Cobone, he worked in Red Bull where he achieved great success in sales and marketing.
Henri saw a gap in the market when it came to transparent business formation services; in 2013, he felt that the time was right to launch a venture catering for entrepreneurs seeking to establish themselves in the UAE.
Henri was born and raised in Lebanon and studied at University of Saint Joseph. He is an avid fan of extreme sports and RC car racing. He is fluent in French and Arabic, he has traveled extensively throughout the region and Europe for both for leisure and business.