Any profitable idea elsewhere does not ensure its effectiveness in the UAE in absence of proper market alignment. UAE provides strong business opportunities but not every concept attends a competitive environment. Businesses mostly struggle due to local demand, ignorance of regulatory practicality and customer behaviour. Observing UAE business idea viability becomes important prior to capital investment and operational launch in UAE business. Market Fit Issues Affecting UAE Business Idea Viability One of the biggest reasons business fails in the UAE [...]