As soon as the news of Dubai winning the bid broke out, fireworks were set off from Burj Khalifa and a school holiday was announced. There’s so much fuss around Dubai Expo 2020, so if you are a little clueless about why it’s such a big deal, we break it down for you.
[tooltip placement=”top” border=”yes” title=”Image Courtesy: Expo 2020 Dubai UAE“] Dubai Expo 2020 [/tooltip]
Those with an entrepreneurial mind-set, can use growth around the Expo as a great opportunity to build and invest in capabilities and services that can be expected to bring in demand in the post-Expo market.
Alternatively, start-ups should look to piggyback on the media attention to enhance their global image. If you have the funds, then you should leverage the Expo win by building services and products that are truly unique and have a global identity.
Who knows? But here’s some advice.
Refrain from making long-term commitments signing a long-term lease for much larger and more expensive office space and assuming growth post the Expo is permanent, as growth figures can often be unpredictable. So, keeping long-term fixed costs low is important.
Further, while Dubai Expo 2020 offers an evolving playing field for businesses, it will also bring increased competition. So, by focusing on where you want your company to be both during and after the Expo, you can best capitalise on the tremendous opportunities that Expo 2020 Dubai will bring!
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